Decision details

(Report of Chief Executive)

The report set out the achievements of the Christmas Shop Local Campaign and sought approval to consider future campaigns to support local independent retailers during 2021.

In order to demonstrate the Borough Council’s support for economic recovery in the Borough it was proposed that the ‘Shop Local’ messaging continued into 2021 and that a further survey of independent retailers be undertaken to confirm the level of support for a ‘Spring 2021’ (post lockdown) campaign.

Following consideration by the Economic Regeneration Advisory Board, the Cabinet Member for Economic Regeneration resolved that:

(1)             the contents of the report and the achievements of the Christmas Shop Local Campaign be noted; and

(2)             the support for further Shop Local Campaign activity during 2021, as detailed at paragraphs 1.23 and 1.31 of the report and summarised above, be endorsed