Decision details

Final Report - Marketing and Promotion

Decision Maker: Cabinet

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes


Consideration was given to the recommendations (OS 21/22) to the Cabinet from the meeting of the Overview and Scrutiny Committee held on 7 October 2021.


The Cabinet resolved that:


(1)             the proposed charging structure for billboards in respect of commercial and community organisations, as set out at section 1.4 to the report, be endorsed and no charge be made in respect of charity events;


(2)             the move to promotional and marketing materials to be available in digital formats only (in all but a limited number of exceptions) be endorsed;


(3)             the use of design agents to develop a corporate style and brand for the Borough Council be endorsed; and


(4)             further evaluation be undertaken to better integrate the Borough Council’s communication channels, looking at the possibility of future marketing and promotion to go via the Head of Communications.  Findings to be reported to the relevant Advisory Board/Committee in due course.

Publication date: 15/10/2021

Date of decision: 12/10/2021

Decided at meeting: 12/10/2021 - Cabinet

Effective from: 23/10/2021

Accompanying Documents: